Marketing Messages
1. Call Permission Request
You can categorize call permission request templates as either MARKETING or UTILITY.
Coupon Code Template Preview
Create Template Sample
{
"name": "vip_early_access_call",
"language": "en",
"category": "MARKETING",
"parameter_format": "named",
"components": [
{
"type": "body",
"text": "Hi {{first_name}}, as a Lucky Shrub VIP, get a first look at our rare new succulents before anyone else. Can we give you a quick call?",
"example": {
"body_text_named_params": [
{
"param_name": "first_name",
"example": "Pablo"
}
]
}
},
{
"type": "call_permission_request"
}
]
}Template Message Sample
{
"to": "+91808080XXXX",
"type": "template",
"template": {
"name": "vip_early_access_call",
"language": {
"policy": "deterministic",
"code": "en"
},
"components": [
{
"type": "body",
"parameters": [
{
"type": "text",
"parameter_name": "first_name",
"text": "Pablo"
}
]
}
]
}
}2. Coupon Code
Coupon Code Template Preview
Create Template Sample
{
"name": "winter_sale_coupon",
"language": "en",
"category": "MARKETING",
"parameter_format": "named",
"components": [
{
"type": "HEADER",
"format": "TEXT",
"text": "Our Winter Sale is on!"
},
{
"type": "BODY",
"text": "Shop now through the end of December and use the one-time use code {{coupon_code}} to get {{discount}} off of your entire order!",
"example": {
"body_text_named_params": [
{
"param_name": "coupon_code",
"example": "WINTER25"
},
{
"param_name": "discount",
"example": "30%"
}
]
}
},
{
"type": "BUTTONS",
"buttons": [
{
"type": "QUICK_REPLY",
"text": "Unsubscribe"
},
{
"type": "COPY_CODE",
"example": "WINTER25"
}
]
}
]
}Template Message Sample
{
"to": "+91808080XXXX",
"type": "template",
"template": {
"name": "winter_sale_coupon",
"language": {
"code": "en"
},
"components": [
{
"type": "body",
"parameters": [
{
"type": "text",
"parameter_name": "coupon_code",
"text": "WINTER25"
},
{
"type": "text",
"parameter_name": "discount",
"text": "30%"
}
]
},
{
"type": "button",
"sub_type": "copy_code",
"index": 1,
"parameters": [
{
"type": "coupon_code",
"coupon_code": "WINTER25"
}
]
}
]
}
}3. Limited-time offer
Coupon Code Template Preview
Create Template Sample
{
"name": "limited_time_offer_caribbean_pkg_2023",
"language": "en",
"category": "marketing",
"components": [
{
"type": "header",
"format": "image",
"example": {
"header_handle": [
"4::aW..."
]
}
},
{
"type": "limited_time_offer",
"limited_time_offer": {
"text": "Expiring offer!",
"has_expiration": true
}
},
{
"type": "body",
"text": "Good news, {{1}}! Use code {{2}} to get 25% off all Caribbean Destination packages!",
"example": {
"body_text": [
[
"Pablo",
"CARIBE25"
]
]
}
},
{
"type": "buttons",
"buttons": [
{
"type": "copy_code",
"example": "CARIBE25"
},
{
"type": "url",
"text": "Book now!",
"url": "https://awesomedestinations.com/offers?code={{1}}",
"example": [
"https://awesomedestinations.com/offers?ref=n3mtql"
]
}
]
}
]
}Template Message Sample
{
"to": "+91808080XXXX",
"type": "template",
"template": {
"name": "limited_time_offer_caribbean_pkg_2023",
"language": {
"code": "en"
},
"components": [
{
"type": "header",
"parameters": [
{
"type": "image",
"image": {
"id": "1602186516975000"
}
}
]
},
{
"type": "body",
"parameters": [
{
"type": "text",
"text": "Pablo"
},
{
"type": "text",
"text": "CARIBE25"
}
]
},
{
"type": "limited_time_offer",
"parameters": [
{
"type": "limited_time_offer",
"limited_time_offer": {
"expiration_time_ms": 1209600000
}
}
]
},
{
"type": "button",
"sub_type": "copy_code",
"index": 0,
"parameters": [
{
"type": "coupon_code",
"coupon_code": "CARIBE25"
}
]
},
{
"type": "button",
"sub_type": "url",
"index": 1,
"parameters": [
{
"type": "text",
"text": "n3mtql"
}
]
}
]
}
}4. Media card carousel
Create Template Sample
{
"name": "carousel_template_media_cards_v1",
"language": "en",
"category": "marketing",
"components": [
{
"type": "body",
"text": "Rare succulents for sale! {{1}}, add these unique plants to your collection. Each of these rare succulents are {{2}} if you checkout using code {{3}}. Shop now and add some unique and beautiful plants to your collection!",
"example": {
"body_text": [
[
"Pablo",
"30%",
"30OFF"
]
]
}
},
{
"type": "carousel",
"cards": [
{
"components": [
{
"type": "header",
"format": "image",
"example": {
"header_handle": [
"4::an..."
]
}
},
{
"type": "buttons",
"buttons": [
{
"type": "quick_reply",
"text": "Send me more like this!"
},
{
"type": "url",
"text": "Shop",
"url": "https://www.luckyshrub.com/rare-succulents/{{1}}",
"example": [
"BLUE_ELF"
]
}
]
}
]
},
{
"components": [
{
"type": "header",
"format": "image",
"example": {
"header_handle": [
"4::an..."
]
}
},
{
"type": "buttons",
"buttons": [
{
"type": "quick_reply",
"text": "Send me more like this!"
},
{
"type": "url",
"text": "Shop",
"url": "https://www.luckyshrub.com/rare-succulents/{{1}}",
"example": [
"BUDDHA"
]
}
]
}
]
},
{
"components": [
{
"type": "header",
"format": "image",
"example": {
"header_handle": [
"4::an..."
]
}
},
{
"type": "buttons",
"buttons": [
{
"type": "quick_reply",
"text": "Send me more like this!"
},
{
"type": "url",
"text": "Shop",
"url": "https://www.luckyshrub.com/rare-succulents/{{1}}",
"example": [
"BLACK_PRINCE"
]
}
]
}
]
}
]
}
]
}Template Message Sample
{
"to": "+91808080XXXX",
"type": "template",
"template": {
"name": "carousel_template_media_cards_v1",
"language": {
"code": "en"
},
"components": [
{
"type": "body",
"parameters": [
{
"type": "text",
"text": "Pablo"
},
{
"type": "text",
"text": "20%"
},
{
"type": "text",
"text": "20OFF"
}
]
},
{
"type": "carousel",
"cards": [
{
"card_index": 0,
"components": [
{
"type": "header",
"parameters": [
{
"type": "image",
"image": {
"id": "1558081531584829"
}
}
]
},
{
"type": "button",
"sub_type": "quick_reply",
"index": "0",
"parameters": [
{
"type": "payload",
"payload": "more-aloes"
}
]
},
{
"type": "button",
"sub_type": "url",
"index": "1",
"parameters": [
{
"type": "text",
"text": "blue-elf"
}
]
}
]
},
{
"card_index": 1,
"components": [
{
"type": "header",
"parameters": [
{
"type": "image",
"image": {
"id": "861236878885705"
}
}
]
},
{
"type": "button",
"sub_type": "quick_reply",
"index": "0",
"parameters": [
{
"type": "payload",
"payload": "more-crassulas"
}
]
},
{
"type": "button",
"sub_type": "url",
"index": "1",
"parameters": [
{
"type": "text",
"text": "buddhas-temple"
}
]
}
]
},
{
"card_index": 2,
"components": [
{
"type": "header",
"parameters": [
{
"type": "image",
"image": {
"id": "1587064918516321"
}
}
]
},
{
"type": "button",
"sub_type": "quick_reply",
"index": "0",
"parameters": [
{
"type": "payload",
"payload": "more-echeverias"
}
]
},
{
"type": "button",
"sub_type": "url",
"index": "1",
"parameters": [
{
"type": "text",
"text": "black-prince"
}
]
}
]
}
]
}
]
}
}5. Location
Categorize a location template as either MARKETING or UTILITY.
Coupon Code Template Preview
Create Template Sample
{
"name": "store_grand_opening",
"language": "en",
"category": "MARKETING",
"parameter_format": "named",
"components": [
{
"type": "HEADER",
"format": "LOCATION"
},
{
"type": "BODY",
"text": "Hi {{customer_name}}! We are opening a new store near you. Visit us on opening day for {{discount}} off your first purchase!",
"example": {
"body_text_named_params": [
{
"param_name": "customer_name",
"example": "Lisa"
},
{
"param_name": "discount",
"example": "20%"
}
]
}
},
{
"type": "FOOTER",
"text": "Reply STOP to unsubscribe."
},
{
"type": "BUTTONS",
"buttons": [
{
"type": "QUICK_REPLY",
"text": "Unsubscribe from Promos"
}
]
}
]
}Template Message Sample
{
"to": "+91808080XXXX",
"type": "template",
"template": {
"name": "store_grand_opening",
"language": {
"policy": "deterministic",
"code": "en"
},
"components": [
{
"type": "header",
"parameters": [
{
"type": "location",
"location": {
"latitude": "34.01881798498779",
"longitude": "-118.46708679200001",
"name": "Lucky Shrub - Santa Monica",
"address": "3250 Ocean Park Blvd, Santa Monica, CA 90405"
}
}
]
},
{
"type": "body",
"parameters": [
{
"type": "text",
"parameter_name": "customer_name",
"text": "Maria"
},
{
"type": "text",
"parameter_name": "discount",
"text": "15%"
}
]
}
]
}
}Modified at 2026-07-30 06:52:25